Concept & world-building
Identity, story, fandom strategy, optional connection to an original universe.
Etherial Agency / Create with us
Create with us.
Services, process, packages and answers for brands, labels and creators.
Create with us
Create your own K‑pop group, AI artist or virtual idol.
From first concept to debut, Etherial and Mallow build artists that feel real, for any culture, any language and any audience.
Character design
Faces, styling, wardrobe, consistent looks across every shot. Any ethnicity, any style, from photoreal to anime.
Identity model
Virtual Twin (your real talent, digitally extended), Hybrid Artist (performed by humans) or 100% AI character.
Original music
Songwriting, production and vocals, scoped with each project.
Music videos & films
MVs, teasers, concept films, mini-dramas, brand spots.
Social launch
Instagram, TikTok and YouTube setup, content calendar, launch campaign.
Ongoing management (optional)
Ongoing content and brand work, scoped with each project.
Ready to build your artist?
Start your projectAny culture. Any voice.
K‑pop craft.
Global identities.
Our artists don’t have to be Korean, or even Asian. We bring K-pop-level production, choreography-driven visuals and storytelling to characters from any background, for audiences anywhere in the world.
LatinMiddle EasternAfricanEuropeanAsianEntirely fictional
EnglishKoreanOther languages the project needs
Solo artistsDuosGroups of 4–7 (up to 10)
here
How it works
From first call
to debut.
A clear process, with approvals at every stage. You always see the artist before the world does.
STEP 01
Discovery call
Goals, audience, budget, timeline.
STEP 02
Concept & identity
Name, story, look and identity type (Virtual Twin, Hybrid or AI).
STEP 03
Character design
Visual bible and test images for approval.
STEP 04
Music & content
Song, MV, teasers and social assets by Mallow.
STEP 05
Launch
Debut campaign across platforms.
STEP 06
Grow
Ongoing content, collaborations and brand partnerships.
Typical timeline: 4–6 weeks (Character) · 8–10 weeks (Debut) · 12–16 weeks (Group / Universe)
Packages
Choose your starting point.
Three ways to start, named by scope. Every project is quoted to your goals.
Character
For brands needing a face or ambassador
- Key visuals
- 30 finished images
- Character sheet
- Turnaround (front, ¾, side, back) · 6 expressions · 3 outfits
- Video
- 6 short clips (5–10 s)
- Music
- —
- Social kit
- 12 posts + 3 reels
- Revisions
- 2 rounds per stage
- Timeline
- 4–6 weeks
- Usage
- You own the artist we create for you
ScopeOne character, ready for campaignsRequest a quote
Debut
For artists, labels and creators
- Key visuals
- 40 finished images, incl. debut concept photos
- Character sheet
- Full sheet + visual bible
- Video
- 1 music video (up to 3:30) · 3 teasers · 6 shorts
- Music
- 1 original song
- Social kit
- 20 posts + 8 reels · 30-day launch calendar
- Revisions
- 2 rounds per stage · storyboard approval
- Timeline
- 8–10 weeks
- Usage
- You own the artist we create for you
ScopeOne artist, from concept to debutRequest a quote
Group / Universe
For labels, studios and IP owners
- Members
- 4–7 members
- Key visuals
- 15 per member + 20 group visuals
- Character sheet
- One per member + group world bible
- Video
- 2 music videos · 1 world trailer · 1 teaser per member · 12 shorts
- Music
- 2 original songs (title track + B-side)
- Social kit
- 40 posts + 15 reels · launch campaign
- Revisions
- 3 rounds per stage
- Timeline
- 12–16 weeks
- Usage
- You own the artist we create for you. Ongoing management is optional.
Larger groups (up to 10 members) on request.
ScopeA group or a whole universeLet’s talk
Quantities are standard inclusions; every project is quoted to its scope. Music licensing and media buying are scoped separately.
✧ Revenue-share partnerships available for selected projects.
Want numbers? Message us and we’ll share pricing and details.
Who it’s for
Built for companies
and creators.
Whether you need one face or a whole universe, we adapt the artist to your audience and your goals.
A virtual ambassador you own
Always on-brand and available worldwide.
Virtual or hybrid acts
Develop new acts, or a digital twin of your existing talent.
Extend yourself
Grow beyond your own schedule with a Virtual Twin.
Characters & story worlds
Characters, mini-dramas and story worlds for your IP.
Virtual performers
Live experiences and activations with our artists.
Not sure where you fit?
Tell us about your projectFAQ
Questions, answered.
The things companies ask us before starting a project.
Who owns the artist we create?
The client always owns the artist created for them.
Does the artist have to be Asian or Korean?
No. Any culture, ethnicity or style.
What’s the difference between Virtual Twin, Hybrid and 100% AI?
A Virtual Twin shares the identity of the real person who operates it. A Hybrid Artist is a distinct AI character brought to life by human performers. A 100% AI character is a fully generated identity, shaped by human creators. See the identity guide ↗
Is the music original and licensed for commercial use?
Original music can be part of a project. How it may be used is agreed for that project.
How do you handle AI disclosure on social platforms?
It depends on the client. Fully AI artists carry the platform’s AI-generated label. Real people with an AI virtual twin — a Virtual Twin on this site — are not labeled as AI.
How long does it take and what does it cost?
Every project is quoted to its scope after a discovery call; we don’t publish fixed prices. Typical timeline: 4–16 weeks, depending on the package. Request a quote.
Can you work with our existing talent?
A Virtual Twin is the digital counterpart of a real person. Tell us about the talent and we will confirm what that project can include.